H&H Development and Mubadala Investment Company have unveiled plans for a 200-unit Eden House scheme on Abu Dhabi’s Al Maryah Island, marking the luxury hospitality-led brand’s first expansion into the capital and underscoring growing demand for high-end residential offerings in the emirate’s financial district.The project, announced on Thursday, brings together Dubai-based H&H, known for its design-driven residential concepts, and Mubadala, the Abu Dhabi sovereign investor with a substantial real estate and infrastructure portfolio. The development will introduce the Eden House brand to Al Maryah Island, a prime waterfront district that houses Abu Dhabi Global Market and a cluster of international financial institutions, healthcare facilities and premium retail assets.
Eden House has built its reputation in Dubai for boutique-style residences that combine hospitality services with private living. The Al Maryah Island project is expected to replicate that model, offering managed apartments and lifestyle amenities aimed at executives, investors and long-term residents seeking serviced living within walking distance of commercial hubs.
Al Maryah Island has emerged over the past decade as a focal point for Abu Dhabi’s strategy to diversify its economy beyond hydrocarbons. The district hosts Abu Dhabi Global Market, Cleveland Clinic Abu Dhabi and luxury retail destination The Galleria, positioning it as a self-contained business and leisure zone. Property analysts say the addition of a branded residential product signals confidence in sustained occupancy levels and rental yields, particularly as corporate relocations and financial services activity expand.
H&H, founded by Miltos Bossinis and partners, has positioned Eden House as a design-centric brand with a strong emphasis on community and personalised service. Its portfolio in Dubai includes developments in areas such as Al Satwa and Palm Jumeirah, where curated interiors and concierge-style offerings differentiate it from conventional apartment towers. By partnering with Mubadala, H&H gains access to a landholding entity with strategic sites and long-term capital backing.
Mubadala, which manages assets across sectors ranging from aerospace to healthcare and energy, has steadily grown its footprint in domestic real estate through subsidiaries and joint ventures. Al Maryah Island is among its flagship urban developments, and the decision to introduce Eden House aligns with efforts to attract global talent and institutional tenants to Abu Dhabi’s financial ecosystem.
Market data from brokerage firms operating in the capital indicate that prime residential prices on Al Maryah Island and neighbouring Al Reem Island have shown resilience, supported by limited supply of branded residences. While Dubai has long dominated the UAE’s luxury branded residential segment, Abu Dhabi has seen increasing developer interest, particularly following regulatory reforms, long-term residency initiatives and the expansion of freehold zones.
Industry executives say branded residences offer a hybrid proposition: hotel-level services within privately owned units, often commanding a premium of 20 to 30 per cent over standard apartments. For investors, the appeal lies in brand recognition and professional management, while end-users are drawn to amenities such as housekeeping, concierge support and curated communal spaces.
The timing of the launch coincides with Abu Dhabi’s broader push to enhance its profile as a global business and cultural destination. Large-scale investments in infrastructure, cultural institutions and tourism have complemented financial sector reforms overseen by Abu Dhabi Global Market. The emirate has also benefited from population growth driven by skilled expatriates relocating from regional markets.
Real estate consultants note that supply discipline remains critical. Abu Dhabi’s property cycle in the mid-2010s was characterised by oversupply and price corrections. Since then, authorities and master developers have taken a more measured approach, phasing projects in line with demand. A 200-unit scheme on Al Maryah Island is considered modest relative to the scale of earlier master plans, reducing the risk of market saturation.
For H&H, the partnership represents strategic geographic diversification. Dubai’s residential sector has experienced strong price appreciation and transaction volumes over the past two years, but developers have sought opportunities beyond the emirate to mitigate concentration risk. Entering Abu Dhabi through a collaboration with Mubadala provides brand visibility and operational support in a new market.
Executives involved in the project have described the scheme as tailored to Al Maryah’s urban character, with architecture and interiors expected to reflect waterfront living and contemporary design. Construction timelines and sales launch dates have yet to be disclosed, though industry observers anticipate phased releases aligned with market absorption rates.
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