MYCRANE has appointed Aziz Amri as Director of Sales and Marketing for Saudi Arabia, expanding its commercial leadership in a market that has become central to heavy equipment demand across the Gulf. The move positions the digital crane rental platform to deepen its footprint in one of the region’s fastest-growing construction economies, driven by giga-projects and infrastructure expansion under Vision 2030.Amri takes on the role as MYCRANE seeks to consolidate its presence in the kingdom, where large-scale developments such as NEOM, the Red Sea Project, Qiddiya and major urban transport schemes continue to generate sustained demand for lifting solutions. Industry analysts estimate that Saudi Arabia accounts for the largest share of crane utilisation in the Middle East, reflecting the scale of civil, industrial and energy projects underway.
Founded as a global online marketplace for crane rental and sales, MYCRANE operates as a digital intermediary connecting crane owners with contractors through a transparent bidding system. The platform enables users to specify project requirements, receive multiple offers and manage documentation online, an approach designed to address inefficiencies in a sector historically reliant on manual processes and personal networks.
The appointment of Amri signals an emphasis on local market expertise. According to company statements, he brings experience in equipment rental, construction services and business development within the Gulf. Industry observers say that such appointments are critical as international technology-driven platforms compete with established regional rental firms that maintain strong on-the-ground relationships.
Saudi Arabia’s construction pipeline has remained robust despite global economic headwinds. Government data and project trackers indicate that hundreds of billions of dollars’ worth of projects are in various stages of planning and execution. Transport infrastructure, renewable energy installations, tourism complexes and industrial zones all require significant heavy lifting capacity. Tower cranes, mobile cranes and crawler cranes remain essential for high-rise developments and large-scale structural works.
Market researchers have noted that the Middle East crane rental sector is expected to grow steadily over the next several years, supported by diversification efforts across Gulf economies. While oil revenues continue to influence fiscal spending, authorities in Riyadh have prioritised non-oil sectors including tourism, logistics and advanced manufacturing. These shifts have translated into sustained project awards, benefiting equipment suppliers and rental providers.
MYCRANE’s digital model aims to introduce greater price transparency and efficiency. Contractors can compare offers in real time, while crane owners can optimise fleet utilisation by accessing a wider client base. Executives at the company have previously argued that digitisation can reduce idle time, lower administrative costs and improve safety compliance through clearer documentation and verification processes.
Amri’s mandate in Saudi Arabia is expected to include expanding partnerships with local crane owners, engaging major contractors and supporting marketing initiatives aligned with national development priorities. Industry participants say that building trust within the local ecosystem will be essential, particularly given the scale and complexity of projects that demand strict adherence to safety and technical standards.
Competition within the kingdom remains intense. Established regional players operate extensive fleets and maintain long-standing relationships with engineering, procurement and construction contractors. At the same time, international rental groups have sought entry or expansion, attracted by the scale of opportunity. Digital platforms such as MYCRANE are positioning themselves as complementary solutions rather than direct fleet competitors, focusing on aggregation and market access.
The broader equipment rental market in Saudi Arabia has also evolved in response to changing project cycles. Contractors increasingly favour rental over outright purchase to preserve capital and maintain flexibility. This trend has been reinforced by fluctuating commodity prices and tighter financing conditions globally. As a result, rental penetration rates in certain segments have risen, benefiting intermediaries capable of streamlining transactions.
Technology adoption in the construction sector across the Gulf has accelerated. From building information modelling to project management software and equipment telematics, digital tools are being deployed to enhance productivity and oversight. MYCRANE’s online marketplace aligns with this shift, offering a platform-based approach that mirrors trends seen in other industries disrupted by digital brokerage models.
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Saudi Arabia