Charoen Pokphand Foods is using THAIFEX – Anuga Asia 2026 in Bangkok to sharpen Thailand’s position as a supplier of convenient, export-ready food products, unveiling a broad line-up built around safety, taste, sustainability and faster preparation for consumers in international markets.The showcase comes as Asia’s food manufacturers face rising demand for ready-to-eat meals, protein-rich products, healthier snacks and ingredients that can move efficiently through modern retail and food-service channels. CPF, one of Thailand’s largest agro-industrial and food groups, is presenting its portfolio at a trade fair that runs from 26 to 30 May at IMPACT Muang Thong Thani, bringing together more than 3,300 exhibitors across 12 halls and a projected visitor base from over 130 countries and regions.
CPF’s display places strong emphasis on Thai culinary identity adapted for global consumption. The company is highlighting products that combine familiar flavours with formats suited to urban households, convenience stores, restaurants and export distributors. Ready meals, poultry products, seafood items, plant-based options and value-added processed foods are central to the company’s effort to move beyond commodity supply into branded, higher-margin offerings.
The strategy reflects a wider shift in the food sector, where companies are investing in products that offer longer shelf life, consistent quality and simple preparation while meeting tighter standards on traceability and nutrition. CPF’s position across feed, farming, processing and distribution gives it a vertically integrated platform at a time when buyers are placing greater weight on supply-chain resilience and food safety assurances.
THAIFEX – Anuga Asia has expanded this year to 140,000 square metres, with categories covering meat, seafood, frozen food, rice, fine food, drinks, food technology, sweets and confectionery, and fruits and vegetables. The event also reflects changing consumer preferences through focus areas such as clean-label products, halal food, alternative proteins, plant-based foods, functional products, private labels and sustainably produced or packaged goods.
CPF is seeking to align its product development with those trends. Its innovation agenda includes convenient protein products, dishes inspired by Thai street food and home cooking, and meal solutions aimed at consumers who want restaurant-style taste without extended preparation. The company’s broader “Kitchen of the World” positioning is tied to Thailand’s long-standing ambition to strengthen its role as a global food production and export hub.
The company reported net profit of 25.2 billion baht for 2025, a 29 per cent rise from the previous year, supported by stronger margins after a volatile period for livestock and aquaculture businesses. Management has placed greater emphasis on cost efficiency, technology adoption and product innovation as it works to balance price swings in animal protein markets with growth in processed food and overseas operations.
CPF’s international footprint remains a key part of that strategy. The company operates across livestock and aquaculture, with businesses spanning animal feed, farming, fresh meat, processed food and food distribution. Overseas activity has become a major revenue contributor, and its move to acquire Itochu’s 23.8 per cent stake in C. P. Pokphand for $1.1 billion last year was aimed at giving CPF full control over a business with operations in China and Vietnam.
That expansion brings opportunities as well as scrutiny. Global buyers increasingly expect large food groups to demonstrate compliance with labour, environmental and animal welfare standards. CPF has faced legal and public attention in Thailand over claims linked to the spread of blackchin tilapia, an invasive fish species affecting aquaculture areas. The company has denied that its operations are the source of the problem, and the matter remains subject to legal examination.
The emphasis on innovation at THAIFEX therefore serves a dual purpose. It allows CPF to market Thai food expertise to buyers while also presenting itself as a supplier capable of meeting stricter requirements on quality control, responsible sourcing and product development. For distributors and retailers, the company’s scale offers reliable volume; for CPF, value-added products offer a route to stronger margins than raw protein exports.
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