Lulu and Beyout Plus Forge Kuwait Hypermarket Alliance

A significant retail development is underway as the organiser of the deal, Lulu Group, has entered a strategic partnership with Beyout Plus Group to launch a new hypermarket in the South Al Mutlaa City project in Kuwait. The agreement, signed by Lulu’s Chairman Yusuffali M. A. and AbdulRahman Al-Khanna, Group CEO of the Beyout Holding and Vice-Chairman of Beyout Plus, positions Lulu as a lead tenant in the future Beyout Plus Mall. The mall spans approximately 250,000 square metres and is part of South Al Mutlaa City, the country’s vast residential development designed to accommodate over 400,000 residents.

Under the partnership, Lulu will establish a hypermarket of 6,650 square metres within the mall complex. According to the announcement, the mall will incorporate retail units, showrooms, warehouses and offices, and has been designed with global best-practice logistics in mind while respecting Kuwait’s cultural context. The project is scheduled for completion in the first quarter of 2027. While specific financial terms of the deal were not disclosed, the arrangement rose to prominence amid Lulu’s wider Gulf-region expansion strategy.

The move underscores Lulu’s ambition to deepen its footprint in Kuwait, where it already operates multiple outlets. The company’s statement emphasises its commitment to expanding service reach and delivering “exceptional value to customers”. Beyout Plus, meanwhile, has signalled that its leasing efforts are focused on strategic tenants capable of shaping the emerging identity of the mall in line with the original launch vision. The hypermarket component is seen as a key anchor for the mixed-use development.

Industry observers view the partnership as timely on several fronts. South Al Mutlaa City is a landmark project in Kuwait — the largest residential undertaking in the country’s history — and will require a robust commercial ecosystem to serve the anticipated many-thousand-strong resident population. By anchoring the mall with a major retail brand, Beyout Plus strengthens its proposition both for other tenants and for the city’s eventual occupants. For Lulu, the deal offers early positioning in a mega-project area that is expected to drive long-term demand for retail and consumer-goods services.

However, there are challenges inherent in the ambition. The project’s success depends on timely delivery of infrastructure, road access, utilities and resident occupancy, all of which must proceed apace for the mall to flourish. Construction completion is earmarked for early 2027, meaning Lulu’s return on the investment may not materialise for some time. Furthermore, the retail landscape across the Gulf is seeing increased competition from online channels and shifting consumer behaviours, which means physical large-format hypermarkets must innovate in service, experience and convenience to maintain relevance.