AutoPro’s leadership said the growth reflects a convergence of consumer demand for premium car-care, digital convenience and fleet-management services, aligning with broader market shifts in the UAE automotive-aftermarket sector. According to industry data, the UAE’s auto-retail and servicing market is projected to grow at more than 15 per cent annually through 2032, driven by electrification and digital transition.
AutoPro’s strategy includes both horizontal and vertical expansion. It now operates in excess of 50 service-locations across the Emirates, offering repair, detailing, car-wash and fleet-solutions. The company is leveraging its network to introduce new service lines: one is a waterless “Quick Wash” exterior car-wash solution deployed in 2024, designed to reduce water usage and address sustainability concerns.
Beyond the core service offering, AutoPro has formed partnerships to broaden customer access and engagement. For example, it extended its tie-up with tyre-maker Dunlop through distributor Easa Saleh Al Gurg Group, enabling tyre-sales and fitment across AutoPro centres. It also entered a financing-partnership with regional buy-now-pay-later platform Tabby to offer flexible payment options for vehicle-owners.
Management at ENOC Group emphasises that AutoPro’s performance is complementary to its fuel-and-retail operations and aligns with the UAE’s wider mobility and sustainability agenda. The company noted that AutoPro’s growth supports its ambition of providing end-to-end mobility value, not just fuel and convenience retail. AutoPro’s growth is framed within the Group’s commitment to digitalisation, improved customer engagement and operational efficiency.
Nevertheless, the upward momentum comes amid industry headwinds that warrant attention. The auto-service market faces increasing cost pressure—from labour shortages, component-supply chain disruptions and inflation of premium-brand parts. The shift towards electric vehicles introduces a long-term threat to traditional internal-combustion-engine service models and necessitates investment in new diagnostic and high-voltage repair capabilities. AutoPro has already flagged that developing EV-repair competency is a priority.
AutoPro’s expansion rollout is also capital-intensive: new site openings, refurbishment of existing centres and investment in digital platforms are all rising. While the 18 per cent transaction growth is notable, it remains to be seen how the business translates volume gains into margin expansion, especially given thin service-sector margins and the competitive landscape of vehicle repair and detailing in the UAE. Analysts point out that customer-experience differentiation will be key for high-end pricing and profitability.
Strategically, AutoPro is targeting service augmentation in fleet management and B2B solutions—areas seen as growth drivers in the UAE market, where corporate-fleet owners and ride-hailing operators are increasing outsourcing of servicing logistics. By integrating digital-booking platforms, predictive maintenance and loyalty programmes, AutoPro aims to lock in recurring revenue streams rather than one-off repair jobs. AutoPro’s internal data point to a growing share of repeat-business clients, although specific figures were not disclosed.
In addition, AutoPro is tapping into sustainability credentials as a differentiator. The waterless car-wash solution, zero-emission detailing bays and resource-efficient site layouts reflect evolving environmental regulations and consumer preference for green services. This positions AutoPro ahead of smaller independent workshops in terms of ESG engagement.
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