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Classera and Zain push smart learning

Classera and Zain KSA have signed a strategic partnership to build an AI-powered education ecosystem in Saudi Arabia, marking a fresh private-sector push to align learning platforms, telecom infrastructure and advanced digital tools with the Kingdom’s wider knowledge-economy agenda.

The agreement, signed during a visit by Minister of Communications and Information Technology Abdullah bin Amer Alswaha to Classera’s headquarters in Jeddah, brings together one of the region’s most visible education technology companies and a major digital services provider. Classera chief executive Mohammad bin Suhail Almadani and Zain KSA chief executive Saad bin Abdulrahman Al-Sadhan attended the ceremony with senior executives from both companies.

The initiative aims to deliver integrated smart-learning services supported by artificial intelligence, connected devices and high-speed networks. Its stated focus is on improving access, personalising learning, raising efficiency and extending digital education tools into homes as well as formal institutions. The partners also plan to expand the model beyond Saudi Arabia into other regional and global markets.

Almadani said the alliance would accelerate innovation in education technology and reinforce the role of Saudi companies in the digital and knowledge transformation linked to Vision 2030. Al-Sadhan said Zain KSA would use its digital infrastructure and advanced networks to support education services and help equip students with future-oriented tools.

The partnership comes as Saudi Arabia intensifies its investment in artificial intelligence, cloud computing and digital services. The Kingdom’s ICT sector is valued at nearly $48 billion and contributes more than 4 per cent of gross domestic product. Internet penetration is close to universal, while 5G coverage reaches about 80 per cent nationally and exceeds 95 per cent in Riyadh, giving digital education providers a stronger base for remote, hybrid and AI-assisted learning.

Artificial intelligence is becoming a central pillar of education reform. Spending on AI in Saudi Arabia is projected to rise from more than $800 million in 2025 to about $2.1 billion by 2027, reflecting demand across public services, healthcare, finance, logistics and education. The national data and AI strategy seeks to place the Kingdom among leading AI economies by 2030.

Education is among the sectors where this shift is most visible. The 2025-26 academic year includes the rollout of a nationwide AI curriculum for more than six million general education students. That programme is designed to introduce core AI concepts, digital literacy and future-workforce skills at school level, while teacher training and curriculum development remain critical to implementation.

Classera brings an established platform to the partnership. The company describes its system as a “learning super platform” that combines learning management tools, enterprise resource planning, education marketplaces, fintech-linked services, gamification, personalisation and analytics. Its platform serves more than 30 million users across more than 45 countries and works through a network of more than 200 partners.

Zain KSA adds telecom scale, connectivity and digital-service capabilities. The operator has positioned education and digital literacy as part of its corporate sustainability and community engagement agenda, with earlier programmes focused on teacher training, coding, robotics and AI skills. Its broader portfolio includes 5G, cloud computing, internet-of-things services, fintech, drones and digital entertainment.

The commercial logic is clear. Saudi Arabia’s e-learning and digital training market is expanding as schools, universities, government entities and corporations seek flexible platforms for instruction, assessment and workforce development. K-12 education remains a major demand centre, helped by government-backed digitisation, high smartphone usage and parental acceptance of blended learning after pandemic-era platform adoption.

For policymakers, the partnership offers a route to scale education technology through domestic firms rather than relying only on imported systems. For Classera, the deal strengthens its domestic base while supporting overseas expansion. For Zain KSA, education provides a strategic use case for 5G, cloud services and data-driven applications beyond consumer telecom revenues.
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