RAK Properties has opened bookings for its newest coastal residential project, Lunara on The Strand, with sales set to begin on 5 March, marking the first residential offering within the wider masterplan of The Strand in the Marjan Beach District of Ras Al Khaimah, United Arab Emirates. The launch introduces 583 homes in a trio of interconnected towers designed to appeal to both homeowners and investors drawn to waterfront living and escalating demand for high-quality real estate in the emirate. The development sits on a 49,500 square metre footprint within The Strand, a multi-use community destination that forms part of RAK Properties’ vision to expand its footprint beyond its established Mina hub and respond to evolving lifestyle trends. Prices for the off-plan units start from around AED 1.28 million for one- and two-bedroom apartments, with a limited number of three-bedroom penthouses also on offer. Construction is slated to start in the fourth quarter of 2026 with handover expected in the first quarter of 2029.
Industry analysts say the launch underscores Ras Al Khaimah’s increasing prominence as a diversified real estate destination, where comparatively affordable waterfront properties are attracting attention against pricier markets in neighbouring emirates. Developers and brokers note that the emirate’s strategic positioning — adjacent to major transport routes, beach attractions and planned leisure amenities — contributes to investor confidence and demand for residential inventory. Lunara’s configuration, with retail and food and beverage spaces woven into its streetscape, reflects a broader shift towards integrated communities that blur the lines between work, leisure and living.
Sameh Muhtadi, Chief Executive Officer of RAK Properties, framed Lunara as more than a housing project, describing it as a “new way of living” where connected, walkable neighbourhoods support modern lifestyles. He said the community was designed to offer convenience and engagement, with easy access to forthcoming beachfront hotels, recreational space and transport infrastructure. Plans for The Strand include a large public park and proximity to the Wynn Resort, the UAE’s first integrated destination resort, which is expected to draw tourism and boost the area’s profile as a lifestyle hub.
Market observers highlight that RAK Properties’ strategy aligns with broader ambitions for economic diversification in Ras Al Khaimah, as outlined in Vision 2030. The emirate is seeking to balance tourism, real estate, and commercial growth to create sustainable economic momentum. Lunara’s emphasis on community amenities such as co-working zones, leisure areas and retail offerings mirrors global trends in residential developments that prioritise experiential living over traditional concepts of homeownership.
The Strand itself, a large-scale masterplanned project covering around 185,759 square metres, has been designed with multiple distinct districts to cater to different facets of daily life. These include urban retail corridors, creative and cultural spaces, and landscaped green zones for wellness and recreation, in a move to foster a sense of place and attract a diverse mix of residents. Observers point out that such holistic planning reflects a competitive shift in the UAE’s real estate market, where developers increasingly focus on community-centric environments rather than standalone towers.
Beyond its immediate appeal to end-users, Lunara’s release phase is seen as a signal of confidence among investors targeting long-term value in coastal destinations. Property consultants note that waterfront developments with well-integrated amenities can achieve rental and capital appreciation advantages over more conventional projects. The proximity of Lunara to established and upcoming lifestyle hubs such as beach clubs, shopping venues and golf courses enhances its appeal for both domestic buyers and foreign investors seeking exposure to the UAE’s growing residential sector.
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Real Estate