Google's AI Shopping Tool Now Lets You Virtually Try on Shoes

Google has introduced an AI-powered feature that enables users to virtually try on shoes while shopping online. This functionality is part of Google Shopping and allows users to see how different types of footwear—such as sneakers, heels, or sandals—would look on them by simply uploading a full-length photo. The AI then replaces the existing shoes in the image with a variety of options, simulating how they might appear on the user. Notably, the system does not require pictures of users' feet, as it can generate realistic representations automatically.

This footwear feature builds on Google's earlier AI try-on tools for clothing like shirts, pants, and dresses, which launched in the U. S. in July 2025. Google also announced further international expansion of the AI clothing try-on feature to Australia, Canada, and Japan in the coming weeks.

To use the new shoe try-on feature, users need to tap on any product listing on Google, select the "Try It On" button, and upload a full-length photo of themselves. Within moments, they will see what they might look like in those heels or sneakers. Users have the option to save or share the image with others.

The launch comes two months after Google introduced the ability for users to virtually try on clothes using AI. While Google had already offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With the new AI feature, the company started allowing users to try clothes on a virtual version of their own body.