Riyadh Air Expands In-Flight Experience with Key Partnerships

Riyadh Air has forged strategic partnerships with Milaf Global Food Company and Saudi Coffee Company to enhance its premium service offering. These collaborations will introduce authentic Saudi coffee and dates to the airline’s passengers, making the in-flight experience a unique cultural journey. The new partnership aligns with Riyadh Air’s broader aim of showcasing the Kingdom's rich heritage and hospitality, providing an elevated service on both flights and in premium airport lounges.

The collaboration with Milaf Global Food Company focuses on integrating high-quality, locally-sourced dates into Riyadh Air's in-flight menus. This initiative is part of the airline's mission to bring authentic, regional flavours to its international clientele. The dates will be carefully curated to offer passengers a taste of Saudi Arabia’s rich agricultural history, supporting local agriculture while showcasing the country's commitment to sustainability.

Saudi Coffee Company, a well-known name in the kingdom, will be responsible for serving traditional Saudi coffee onboard and in lounges. This partnership brings a distinctive cultural touch to the passenger experience, elevating what is usually a standard coffee service into a traditional experience steeped in Saudi culture. The coffee, brewed from premium Arabica beans, will be served with a selection of dates, providing passengers with an immersive taste of local customs.

These offerings are not only designed to enhance the in-flight experience but also to reinforce Riyadh Air's commitment to promoting Saudi culture and traditions on a global scale. The airline's new services will be available across its network of flights, ensuring that both domestic and international passengers enjoy a flavourful introduction to the Kingdom.

Riyadh Air, which is positioning itself as a global player in aviation, aims to capitalise on these partnerships to create a more personalised and culturally enriched travel experience. By offering authentic, locally-sourced products like dates and Saudi coffee, the airline also enhances the appeal of Saudi Arabia as a travel destination, contributing to the country's growing reputation as a hub for tourism and culture.

The partnerships also come at a time when the airline industry is focusing increasingly on personalised services and localised offerings as a key differentiator in an increasingly competitive market. With passengers looking for more than just transportation, the ability to experience regional flavours and traditions onboard could prove to be a powerful tool in attracting discerning travellers.

Riyadh Air's decision to partner with well-established Saudi brands reflects a strategic move to build credibility and trust among local and international customers. As the airline continues to expand its services and destinations, such partnerships could play a pivotal role in maintaining its competitive edge.