Sahm Capital has opened a new office in Jeddah, widening its physical footprint beyond Riyadh as the CMA-licensed brokerage seeks to support a fast-growing base of investors across Saudi Arabia. The new branch is in Al Zahra on King Abdul Aziz Road and is aimed particularly at clients in the western region, where the firm says demand for more direct and localised support has been rising alongside growth in usage of its trading platform.
The move is more than a property announcement. It signals how digital-first brokers in Saudi Arabia are starting to pair app-based investing with on-the-ground service in key commercial centres, especially as competition intensifies in retail trading and wealth services. Sahm said the Jeddah office is initially staffed by a dedicated customer service team to provide faster responses, issue resolution and more hands-on assistance for users of the Sahm app. Chief Financial Officer Mohammed Asiri said the company’s user base has passed one million, making expansion in service capacity a parallel necessity rather than an optional upgrade.
That expansion comes against a broader push by Saudi authorities to deepen capital markets and widen participation in financial services. The Financial Sector Development Program under Vision 2030 is explicitly aimed at strengthening financial institutions and broadening the local financial ecosystem, while the national fintech strategy has set targets for a larger fintech base and higher digital transaction penetration. That policy backdrop has helped create space for newer brokerage and investment platforms to scale quickly, particularly those tailored to mobile-first retail investors.
Sahm’s regulatory position has also strengthened over time. Company terms published on its website state that Sahm Capital Financial Company is authorised by the Capital Market Authority under licence number 22251-25, issued on 19 October 2022. A Saudi Exchange market notice shows the firm later completed business commencement requirements for arranging, managing investments and operating funds activities under CMA approval dated 1 February 2024. That progression suggests the firm has been building a broader platform rather than remaining a narrow retail trading operation.
Its market credentials have become more visible within the exchange infrastructure as well. The Saudi Exchange members directory lists Sahm Capital Financial Company as a cash-market member, while Muqassa’s membership directory identifies it as a cash-market direct clearing member. Monthly activity data published by Saudi Exchange for January 2026 placed Sahm Capital fifteenth by trading value on the main market, but tenth by traded volume and seventh by number of transactions among members listed in that report. Those figures point to a platform with meaningful retail flow, even if it remains smaller than the largest incumbents by value.
The company’s operating model has been shaped by its app-led proposition. When the Sahm app was launched in January 2024, the firm said it was designed to give users access to both Saudi and US markets through one interface, with features including real-time switching between local and US stock accounts, currency conversion, educational material and analytical tools. Hadeel Bedeeri, then identified as general manager of Valuable Capital Financial Company at launch, framed the product as an all-in-one platform built for domestic investors. That positioning remains central to the group’s effort to stand out in a crowded market where brokers increasingly compete on convenience, language localisation and product breadth as much as on fees.
Jeddah is a logical next step for that strategy. Riyadh remains the kingdom’s political and financial centre, but Jeddah is the main commercial gateway for the west coast and a natural location for firms that want wider national coverage without relying entirely on remote service channels. For a brokerage whose public messaging emphasises accessibility and direct customer support, a branch in Jeddah offers both symbolic and practical value. It gives the company a second visible base in one of Saudi Arabia’s biggest urban markets while bringing face-to-face assistance closer to investors outside the capital.
The move is more than a property announcement. It signals how digital-first brokers in Saudi Arabia are starting to pair app-based investing with on-the-ground service in key commercial centres, especially as competition intensifies in retail trading and wealth services. Sahm said the Jeddah office is initially staffed by a dedicated customer service team to provide faster responses, issue resolution and more hands-on assistance for users of the Sahm app. Chief Financial Officer Mohammed Asiri said the company’s user base has passed one million, making expansion in service capacity a parallel necessity rather than an optional upgrade.
That expansion comes against a broader push by Saudi authorities to deepen capital markets and widen participation in financial services. The Financial Sector Development Program under Vision 2030 is explicitly aimed at strengthening financial institutions and broadening the local financial ecosystem, while the national fintech strategy has set targets for a larger fintech base and higher digital transaction penetration. That policy backdrop has helped create space for newer brokerage and investment platforms to scale quickly, particularly those tailored to mobile-first retail investors.
Sahm’s regulatory position has also strengthened over time. Company terms published on its website state that Sahm Capital Financial Company is authorised by the Capital Market Authority under licence number 22251-25, issued on 19 October 2022. A Saudi Exchange market notice shows the firm later completed business commencement requirements for arranging, managing investments and operating funds activities under CMA approval dated 1 February 2024. That progression suggests the firm has been building a broader platform rather than remaining a narrow retail trading operation.
Its market credentials have become more visible within the exchange infrastructure as well. The Saudi Exchange members directory lists Sahm Capital Financial Company as a cash-market member, while Muqassa’s membership directory identifies it as a cash-market direct clearing member. Monthly activity data published by Saudi Exchange for January 2026 placed Sahm Capital fifteenth by trading value on the main market, but tenth by traded volume and seventh by number of transactions among members listed in that report. Those figures point to a platform with meaningful retail flow, even if it remains smaller than the largest incumbents by value.
The company’s operating model has been shaped by its app-led proposition. When the Sahm app was launched in January 2024, the firm said it was designed to give users access to both Saudi and US markets through one interface, with features including real-time switching between local and US stock accounts, currency conversion, educational material and analytical tools. Hadeel Bedeeri, then identified as general manager of Valuable Capital Financial Company at launch, framed the product as an all-in-one platform built for domestic investors. That positioning remains central to the group’s effort to stand out in a crowded market where brokers increasingly compete on convenience, language localisation and product breadth as much as on fees.
Jeddah is a logical next step for that strategy. Riyadh remains the kingdom’s political and financial centre, but Jeddah is the main commercial gateway for the west coast and a natural location for firms that want wider national coverage without relying entirely on remote service channels. For a brokerage whose public messaging emphasises accessibility and direct customer support, a branch in Jeddah offers both symbolic and practical value. It gives the company a second visible base in one of Saudi Arabia’s biggest urban markets while bringing face-to-face assistance closer to investors outside the capital.
Topics
Saudi Arabia