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PIF deepens Saudi’s non-oil push

Saudi Arabia’s Public Investment Fund has claimed a central role in the kingdom’s economic diversification drive, with Governor Yasir Al-Rumayyan saying the sovereign wealth fund accounted for about one-third of non-oil real GDP growth between 2021 and 2024, equivalent to SR910 billion, or about $242.66 billion. The remarks came as the fund unveiled a new 2026-2030 strategy that places greater weight on domestic investment, tourism, infrastructure and industrial development.

Al-Rumayyan said the fund now wants 80% of its investments to be local and 20% international, a shift from an earlier balance that gave a larger share to overseas assets. That change underlines how Riyadh is using the PIF not simply as a financial investor, but as a policy arm to accelerate Vision 2030 goals at a time when the kingdom is under pressure to broaden revenue streams beyond crude exports. Reuters reported that the fund’s assets stand at about $925 billion, making it one of the world’s biggest sovereign investors.

The new strategy groups the fund’s priorities into six ecosystems: tourism, travel and entertainment; urban development and liveability; advanced manufacturing and innovation; industrials and logistics; clean energy, water and renewables infrastructure; and NEOM. Saudi officials have framed this as a move towards projects with clearer economic returns and stronger domestic spillovers, after years in which the PIF became synonymous with high-profile mega-projects and headline-grabbing overseas stakes.

Tourism sits near the heart of that push. Al-Rumayyan said the PIF aims to help develop more than 100,000 hotel rooms and roll out over 70 tourism experiences across different parts of Saudi Arabia. Reports tied the target to a broader travel and entertainment portfolio that also includes major aviation, leisure and event-linked infrastructure. The ambition signals that Saudi Arabia is still betting heavily on visitor growth even as regional tensions and transport disruptions have clouded the outlook for tourism across parts of the Gulf.

The figures also fit a wider narrative from Saudi policymakers that the non-oil economy is gaining weight. Economy and Planning Minister Faisal Alibrahim has said non-oil activities reached a record 54.8% of GDP in 2024, reflecting the kingdom’s attempt to show measurable progress in diversification. The PIF has been positioned as one of the main engines of that transition, not only through direct investment but also through its role in building sectors from hospitality and transport to sports, mining, logistics and clean energy.

Yet the strategy also points to a more disciplined phase for the fund. Reuters reported that Al-Rumayyan confirmed The Line, the linear city within NEOM, is no longer the priority many outsiders assumed it to be, even though he said projects had not been cancelled. That matters because the PIF’s earlier expansion was built partly on eye-catching ventures that drew admiration from investors and consultants but also scepticism over cost, timelines and commercial viability. Reprioritising within NEOM suggests the fund is trying to answer those doubts without retreating from the wider transformation agenda.

For the Saudi economy, the fund’s growing domestic bias may offer both benefits and risks. On one hand, concentrating more capital at home could deepen supply chains, support private-sector participation and help create jobs in sectors that did not previously exist at scale. On the other, it increases the economy’s dependence on the execution capacity of a single state-backed institution whose mandates span finance, development and national strategy. Critics have also argued that the PIF’s enormous reach blurs the line between sovereign investor and parallel economic authority, especially as it shapes everything from property and tourism to sport and technology.
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