Dubai HR Body Backs Ru’ya Careers Platform for National Talent

Dubai’s Government Human Resources Department has taken an active role in the 24th edition of the Ru’ya Careers UAE fair, held at the Dubai World Trade Centre between 23 and 25 September, to bolster opportunities for Emirati jobseekers. The DGHR is collaborating with government agencies and private firms to deliver on-the-spot recruitment, skills workshops and employer networking aimed at accelerating national talent engagement.

At the opening of Ru’ya 2025, more than 180 organisations are present, including major public and private entities such as DEWA, RTA, Amazon, PwC and Emirates. The DGHR’s participation ensures alignment with wider Emiratisation targets and workforce planning strategies. The exhibition includes zones for interviewing, training modules, innovation challenges, and a “House of Possibilities” offering immersive experiences.

DGHR’s Director General, Abdulla Ali bin Zayed Al Falasi, confirmed that the department conducted over 200 on-site interviews on day one and signed more than five contractual offers, a performance that exceeded expectations. The DGHR underscores this as part of its mission to embed sustainable national hiring across all sectors.

The event reflects a concerted push by the UAE to raise Emirati private-sector employment. Under directives from the Ministry of Human Resources and Emiratisation, which is led by Abdulrahman Al Awar, Emiratisation quotas are being embedded more deeply into performance metrics.

One distinguishing feature of Ru’ya 2025 is the use of artificial intelligence to streamline candidate selection. Some exhibitors are using AI systems to scan CVs, map candidate attributes to roles and even conduct initial virtual interviews using avatar-interface tools. Those who pass the AI screening are ushered into live interviews with hiring managers.

Organisers report that more than 5,000 job opportunities are available across sectors represented at the fair, including technology, health, construction, finance and energy. Workshops cover both soft skills and specialised capacities relevant to growing industries, such as AI, renewable energy and digital transformation.

Stakeholders describe the event as a strategic conduit between government workforce policies and market needs. Asma Al Sharif from the Dubai World Trade Centre noted that Ru’ya continues to evolve in impact and relevance: it not only offers jobs but aims to equip nationals with the confidence and networks needed to thrive.

Meanwhile, private firms see participation as a way to meet Emiratisation objectives and enhance employer branding. The DGHR together with the Emirates Human Resources Development Council and the Knowledge and Human Development Authority coordi­nated exhibitor recruitment and curated zones that reflect the government’s human capital priorities.