A key component of this initiative is the integration of coastal developments with the broader objectives of the Qimam and Shem Strategy. This vision, spearheaded by the Aseer Development Authority, aims to transform the Asir region into a prominent tourist destination by enhancing both its cultural and natural assets. With an estimated investment of 50 billion riyals, the project is set to expand the region’s tourism infrastructure, potentially attracting millions of visitors annually by 2030rtnership between the SRSA and ADA focuses on fostering sustainable tourism development, particularly along the Red Sea’s pristine shores. This collaboration is expected to enhance the region’s tourism appeal through strategic coastal developments that emphasize eco-tourism and luxury hospitality offerings. The partnership also seeks to strengthen the regional economy by creating jobs and enhancing the quality of life for local communities .
The Qhem Strategy has been pivotal in shaping the region’s tourism direction. The word "Qimam" refers to the towering peaks of the Asir Mountains, while "Shem" symbolizes cultural values such as authenticity and knowledge. Together, these terms reflect the region’s dual focus on elevating its natural landscape and preserving its rich traditions. The strategy places a strong emphasis on blending modernity with tradition, ensuring that developments align with both local cultural heritage and global standards.
This p is particularly timely as the Red Sea region, with its vast coastal expanse and biodiversity, is being positioned as a major eco-tourism and luxury destination. Saudi Arabia's commitment to environmental sustainability is reflected in the development plans, which aim to preserve the natural beauty of the region while fostering economic growth. Additionally, the collaboration with the Aseer Development Authority is part of a larger effort to ensure that the Red Sea region becomes an integral part of Saudi Arabia's global tourism map.