e& Soars to Top of Telecom Employer Brands

e& (formerly Etisalat Group) has secured a major win in the realm of talent acquisition, being named the top telecoms employer brand according to Brand Finance's inaugural Employer Brand Report 2024. This achievement comes on the heels of a string of successes for the UAE-based company, which recently saw its UAE entity clinch the title of strongest telecoms brand globally.

Brand Finance, a world-renowned brand valuation consultancy, has established itself as a leader in bridging the gap between marketing and finance. Through their evaluations, they assess brand strength and translate it into quantifiable financial value, empowering organizations to make strategic decisions. The 2024 Employer Brand Index marks a new chapter for Brand Finance, extending their expertise to the competitive landscape of employer branding.

e&'s performance in the Employer Brand Report is particularly impressive. Not only did their UAE entity rank first among telecoms employers globally, but it also secured a coveted spot within the top 20 employer brands across a diverse range of industries, including financial services, technology, media and telecommunications (TMT), and more. This accomplishment reflects e&'s ability to attract and retain top talent in a globalized marketplace.

The factors contributing to e&'s success in the Employer Brand Report can be attributed to several initiatives. The company has placed a strong emphasis on fostering a positive and engaging work environment, one that prioritizes employee well-being and professional development. Additionally, e&'s commitment to innovation and its role at the forefront of the telecommunications industry undoubtedly plays a significant role in attracting talent seeking to be part of a dynamic and future-oriented organization.

This recognition by Brand Finance serves as a major validation of e&'s efforts in building a strong employer brand. In a competitive job market, a company's reputation as an attractive employer is a critical asset. Potential recruits are increasingly drawn to organizations that offer not only competitive compensation but also a work culture that fosters growth, innovation, and a sense of purpose. By achieving top billing in the telecoms employer brand category, e& has positioned itself as a leader in attracting the best and brightest minds in the industry.

Looking ahead, e&'s success in the Employer Brand Report is likely to have a ripple effect. As the company continues to expand its global reach and diversify its offerings, a strong employer brand will be instrumental in attracting the talent needed to fuel future growth and solidify its position as a leading player in the ever-evolving telecommunications landscape.

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