Yanbu Unveils New Tourist Destination by Baheej Tourism

The historic city of Yanbu is poised to become a major tourist destination with the announcement of a new waterfront development by the Baheej Tourism Development Company. This joint venture, formed by ASFAR, the Saudi tourism investment company owned by PIF, and the Tamimi-AWN Alliance, plans to revitalize the Yanbu waterfront area under the Royal Commission.

The first phase of the project will encompass a sprawling 32, 000 square meters, offering a variety of experiences for visitors. A key highlight will be the "Beach Escape, " designed to provide tourists with a luxurious and relaxing beach experience. The project will also feature a "Tourist Activation Center, " envisioned as a central hub for exploration and discovery. This center will likely offer information on local attractions, tours, cultural events, and other activities for visitors to Yanbu.

Rounding out the initial phase is a "Lifestyle Hotel, " aiming to cater to tourists seeking a comfortable and stylish accommodation option. While details remain undisclosed, the fourth component of the project is expected to be unveiled in the near future, further enhancing the offerings for tourists.

Beyond the specific features, the entire development is being constructed with a focus on sustainability, ensuring minimal environmental impact. This focus aligns with Saudi Arabia's Vision 2030, which prioritizes the diversification of the economy and the development of the tourism sector in an eco-friendly manner.

Significantly, the Baheej Tourism development project goes beyond creating a new destination. It seeks to position Yanbu as a premier tourist location, capitalizing on the city's rich history and cultural heritage. Founded in the 16th century, Yanbu boasts a distinct architectural style and a long tradition as a major port city. The new waterfront development is expected to complement these existing assets, making Yanbu a more attractive and well-rounded destination for tourists.

The announcement of the Baheej Tourism project is a significant development for Yanbu and the Saudi tourism industry as a whole. With its focus on sustainability, cultural immersion, and luxurious amenities, the project has the potential to transform Yanbu into a must-visit destination for regional and international tourists.

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