Dubai-based marketplace aggregator YallaHub has struck a strategic partnership with Synergetic, an eco-friendly home care brand, to promote sustainability within the UAE's home and laundry care market. This collaboration comes as the market is anticipated to reach a staggering $534.3 million by 2024.
The partnership aims to provide customers with access to environmentally friendly cleaning solutions while simultaneously propelling Synergetic's growth. YallaHub will actively support Mayus [FZCO], the official distributor of Synergetic in the Middle East, by providing assistance with marketing efforts.
"Partnering with YallaHub unlocks the immense potential of the MENA home and laundry care market," said Michael Mariyakhin, representing Mayus [FZCO]. "This collaboration allows us to connect with a wider audience and contribute to a more sustainable future," he remarked.
YallaHub's role will extend beyond just connecting distributors with customers. The company intends to leverage its experience in the e-commerce sector to broaden Synergetic's online presence. This will involve establishing a presence on various e-commerce platforms, significantly boosting the brand's reach.
Synergetic's foray into the UAE market is fueled by ambitious targets. The brand is projecting a monthly revenue of AED 50,000 within a year, along with plans for expansion into Saudi Arabia. This expansion reflects the significant potential for eco-friendly products in the wider Middle Eastern region.
The partnership between YallaHub and Synergetic signifies a growing trend within the household product industry. As environmental consciousness rises among consumers, there is a heightened demand for sustainable alternatives in the cleaning product aisle. YallaHub's decision to collaborate with Synergetic positions the company at the forefront of this trend, capitalizing on the shift towards eco-friendly home care solutions.
This strategic alliance is mutually beneficial. YallaHub gains access to a rapidly growing brand in the sustainable cleaning sector, while Synergetic leverages YallaHub's e-commerce expertise and established customer base to achieve its ambitious growth plans. With both companies working in tandem, the partnership is poised to make a significant impact on the UAE's home care market while paving the way for future expansion into Saudi Arabia.