Dubai Chamber Champions UAE Food Distributor's European Expansion

Dubai International Chamber, a key entity under Dubai Chambers, has emerged as a champion for Emirati businesses seeking international expansion. The Chamber recently played a pivotal role in facilitating Euromercato, a prominent UAE-based food distributor, in establishing a stronger foothold within the European food sector.

This strategic alliance involved bolstering Euromercato's partnerships with leading European food producers. The collaboration was solidified during a trade mission led by Dubai International Chamber to the Anuga Food Fair, a premier international food and beverage trade show held annually in Germany. The mission brought together representatives from 13 Emirati businesses with potential European partners, fostering valuable connections on the sidelines of the event.

For Euromercato, the trade mission proved to be a launchpad for significant growth opportunities. Dubai International Chamber meticulously arranged more than 30 bilateral business meetings, allowing Euromercato to explore collaboration possibilities with some of Europe's most esteemed food producers. This tailored approach proved highly successful, as Euromercato was able to secure five lucrative trade agreements. These agreements will pave the way for a wider selection of authentic Italian food products to grace UAE supermarket shelves.

The prestigious European brands that Euromercato has partnered with include Arteolio, Maison Andresy, Pastificio Armando, Pasta Berruto & Arrighi, and Pasta dalla Costa. These collaborations are expected to significantly enhance the variety and quality of Italian food accessible to UAE consumers.

Beyond forging new partnerships, the trade mission also provided a platform for Euromercato to solidify existing relationships with a network of European food suppliers. Notably, Euromercato secured an exclusive distribution agreement with the Spanish company Pascual, further diversifying its product portfolio. Additionally, the company was able to expand its existing retail distribution agreement with Zini, ensuring continued supply of high-quality ingredients to the UAE's thriving hospitality sector, including hotels, restaurants, and cafes.

Dubai International Chamber's support for Euromercato exemplifies the Chamber's dedication to fostering the growth of Emirati businesses on the global stage. By facilitating strategic partnerships and market access, the Chamber empowers local companies to compete effectively in the international marketplace, contributing to a more diversified and dynamic UAE economy.

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