Food delivery giant Deliveroo is partnering with the newly launched Mothers' Endowment Campaign, offering users a convenient way to contribute to the initiative directly through the app. This philanthropic endeavor aims to raise a staggering AED 1 billion to establish a permanent endowment fund. The generated funds will be directed towards supporting the education of millions of children worldwide.
The Mothers' Endowment Campaign serves as a powerful tribute to mothers, acknowledging their critical role in shaping the future through education. Donors on the Deliveroo platform can seamlessly donate to the campaign via a dedicated page within the app. Deliveroo has structured the donation process to be user-friendly, allowing customers to contribute any amount they wish, with pre-defined options ranging from AED 10 to AED 500.
Announcing this partnership, Anis Harb, General Manager at Deliveroo Middle East, expressed the company's honor in empowering their customers to participate in this impactful campaign. He emphasized that Deliveroo's involvement aligns perfectly with the UAE's longstanding commitment to global humanitarian efforts and its dedication to empowering underprivileged communities. Harb further highlighted the Mothers' Endowment Campaign's resonance with the core values of the UAE, particularly its emphasis on education as a cornerstone for building a better future.
The Mothers' Endowment Campaign aligns with Deliveroo's existing corporate social responsibility (CSR) program, "Full Life," which actively tackles food insecurity across ten countries. This new partnership expands Deliveroo's positive social impact by venturing into the realm of education, a vital pillar in fostering sustainable development.
The initiative has garnered widespread support across the UAE, with various entities actively promoting it. The Dubai Police Iftar Cannon, a prominent symbol of Ramadan traditions, has pledged its support to the campaign throughout the holy month. This collaboration between a cherished cultural landmark and the Mothers' Endowment Campaign underscores the deep societal commitment to the cause of education.
Deliveroo's app integration for the Mothers' Endowment Campaign provides a convenient and accessible platform for a broad audience to contribute to this significant endeavor. This innovative approach leverages technology to bridge the gap between individual action and collective impact, fostering a brighter future for countless children through the power of education.