A recent study by Visa paints a clear picture of the modern UAE traveler: digitally savvy, adventurous, and increasingly mindful of the environment. The research, conducted among UAE residents who traveled internationally for leisure in the past year, reveals a generation eager to explore while embracing sustainable practices.
The report highlights a strong preference for relaxation, with nearly 58% of respondents prioritizing unwinding on their trips. Visiting friends and family ranked second at 42%, followed by a thirst for adventure and exploration (both at 33%). This penchant for diverse experiences aligns with UAE residents' reputation for being well-traveled and open to new cultures.
Interestingly, the study reveals a significant shift towards digital payment methods. A staggering 70% of UAE travelers are turning to digital wallets, ditching traditional cash and cards. This shift reflects the growing adoption of fintech solutions and underscores the convenience and security offered by digital payments.
However, the report goes beyond payment preferences, delving into the realm of sustainable travel. A remarkable 73% of respondents expressed a desire to make environmentally conscious choices while exploring the world. This translates to actively seeking out eco-friendly accommodations (32%) and opting for energy-efficient transportation (27%) during their journeys.
Despite the growing interest in sustainable travel, the study identifies a key barrier: access to information. A significant portion of respondents (73%) struggle to find readily available information on making eco-friendly travel choices. This highlights a critical gap that needs to be addressed by tourism stakeholders and travel platforms.
The findings of the Visa study offer valuable insights into the evolving travel preferences of UAE residents. It portrays a generation that prioritizes convenience, embraces new experiences, and seeks to minimize their environmental impact. By understanding these evolving trends, travel and tourism businesses can cater to the specific needs of this dynamic and sustainability-conscious demographic.
