New York Media Firm RedBird Capital Partners with Abu Dhabi to Buy British Production Giant

In a move that significantly bolsters its content library, RedBird Capital Partners, a New York-based private equity firm, has joined forces with Abu Dhabi Media Investment Company (IMI) to acquire All3Media, a leading British television production company, for a whopping $1. 45 billion. The deal, finalized this week, marks the largest acquisition by the joint venture, RedBird IMI, since its formation in December 2022.

All3Media, headquartered in London, is the undisputed heavyweight of the UK's independent production scene. The company boasts an impressive portfolio that includes production houses like Studio Lambert (known for the hit series "The Great British Bake Off"), Raw Television ("Gogglebox") and Two Brothers Pictures ("Peaky Blinders"). The newly acquired entity will significantly expand RedBird IMI's presence in the global entertainment industry, adding to its portfolio that already includes stakes in the Fenway Sports Group (Liverpool Football Club) and Toulouse Olympique, a French rugby league club.

Financial backing from Abu Dhabi, a region with ambitious media aspirations, is seen as a strategic advantage for RedBird Capital Partners. IMI's investment strengthens RedBird IMI's financial muscle, allowing it to compete with established entertainment giants. Industry analysts suggest that the combined resources could position RedBird IMI as a major player in the race to acquire premium content.

For All3Media, the acquisition presents an opportunity to leverage RedBird IMI's global network for further growth. The British production company has established a strong reputation for creating high-quality content, but distribution on a wider international scale has proven challenging. RedBird Capital Partners, with its existing ties to the American market, is expected to provide All3Media with a much-needed boost in reaching new audiences.

The deal has been met with cautious optimism within the British television industry. Experts acknowledge the financial windfall for All3Media, but also express concerns about the potential impact on creative freedom. RedBird IMI has assured that All3Media's existing management team will be retained, and the company will continue to operate from its London base. However, questions linger regarding the influence of Abu Dhabi's media interests on the kind of content that will be commissioned in the future.

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