A recent report by Rise Studios and Parrot Analytics reveals a significant shift in the entertainment preferences of audiences in the Middle East and North Africa (MENA) region. The report, titled "Evolution of Content Genre and Language Preferences in MENA," highlights a growing demand for Arabic-language content, reflecting a broader trend towards non-English entertainment globally.
The global entertainment landscape is undergoing a transformation, with audiences increasingly seeking out content in their native languages or exploring stories from diverse cultural backgrounds. This shift is evident in the rise of non-English content, which has seen its share of global demand jump from 23% in 2018 to 40% in 2023. Notably, Asian-language content is leading the charge, with Arabic experiencing a surge in popularity within the MENA region.
The report underscores the growing importance of Arabic content within the MENA region. This trend is fueled by a combination of factors, including a rising population, increasing internet penetration, and a growing appetite for locally produced stories. As a result, content creators and distributors are taking note, recognizing the potential of the Arabic-speaking audience and investing in the development of high-quality Arabic-language content.
While the demand for Arabic content is thriving within the MENA region, the report also identifies a growing interest in content from other parts of the world. MENA audiences are increasingly consuming content in languages like Chinese, Korean, and Japanese, demonstrating a broader acceptance of diverse storytelling and cultural experiences. This trend suggests that the global entertainment market is becoming increasingly interconnected, with audiences embracing stories from various regions and languages.
Furthermore, the report highlights a significant rise in the popularity of animation among MENA audiences. The demand for animated content has doubled in the past five years, rising from 6% to 12%. This trend indicates a potential for growth in the animation industry within the MENA region, offering opportunities for creators and distributors of animated content to cater to the evolving preferences of local audiences.
The growing prominence of Arabic content and the broader shift towards non-English entertainment have significant implications for the global entertainment industry. The report underscores the need for content creators and distributors to adapt their strategies to cater to the diverse preferences of audiences around the world. By recognizing the growing demand for local and culturally relevant content, the industry can unlock new opportunities for growth and engagement in emerging markets like the MENA region.